News Archive
| Random House preparing Henning Mankell promotion in UK |
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| Posted 2004-08-22 |
 To support the September 2nd UK release of Henning Mankell's new novel Before the Frost, Random House is preparing a major advertising campaign to promote his entire series of crime novels. From what I have been told, they want to stress the "addictive" nature of Mankell's works.One part of the campaign will be a series of posters which will be displayed nationwide. Some of the posters are shown here:
Another part of the campaign will see Random House re-launch their web site for Henning Mankell. When the site is updated sometime in the next week or two, there is supposed to be a lot of new content. Look for it at mankellholicsanonymous.com. |
