The Site for English-Speaking Fans of Henning Mankell's Detective Series
Featuring Kurt Wallander of Ystad, Sweden,
A small town outside of Malmö in the southern province of Skåne.
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| Random House preparing Henning Mankell promotion in UK |
| Posted 22 August 2004 |
 To
support the September 2nd UK release of Henning
Mankell's new novel
Before the Frost, Random House is preparing
a major advertising campaign to promote his
entire series of crime novels. From what I have
been told, they want to stress the "addictive"
nature of Mankell's works.One part of the campaign will be a series of posters which will be displayed nationwide. Some of the posters are shown here:
Another part of the campaign will see Random House re-launch their web site for Henning Mankell. When the site is updated sometime in the next week or two, there is supposed to be a lot of new content. Look for it at mankellholicsanonymous.com. |
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