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featuring Kurt Wallander of Ystad, Sweden.
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Random House preparing Henning Mankell promotion in UK
Posted 2004-08-22
Before the Frost by Henning MankellTo support the September 2nd UK release of Henning Mankell's new novel Before the Frost, Random House is preparing a major advertising campaign to promote his entire series of crime novels. From what I have been told, they want to stress the "addictive" nature of Mankell's works.

One part of the campaign will be a series of posters which will be displayed nationwide. Some of the posters are shown here:

Caution: May Be Habit-Forming    Feed Your Addiction
Click on the images for a larger view.

Another part of the campaign will see Random House re-launch their web site for Henning Mankell. When the site is updated sometime in the next week or two, there is supposed to be a lot of new content. Look for it at mankellholicsanonymous.com.